Brand & Packaging Strategy
WE GET UNDER THE SKIN OF YOUR BRAND. BEFORE A SINGLE CONCEPT IS DESIGNED, WE IMMERSE OURSELVES IN YOUR CATEGORY, YOUR COMPETITORS, YOUR CUSTOMER, AND YOUR AMBITION. WE ASK THE UNCOMFORTABLE QUESTIONS AND FIND THE REAL CHALLENGE.
Every phase ends with a clear strategy and a defined direction. Every design decision that follows is built on it, so the work doesn't just look right, it works.
Brand Identity
WE TRANSLATE STRATEGY INTO A POWERFUL VISUAL EXPRESSION. A COMPLETE SYSTEM OF COLOUR, TYPOGRAPHY, PHOTOGRAPHY, ILLUSTRATION, TONE AND ATTITUDE, CRAFTED TO POSITION YOUR BRAND TO COMPETE, DISRUPT AND GROW.
A brand world built to hold together across formats, scale across markets, and stand out wherever it lands. Identity that earns attention, then justifies it.
WE DESIGN PACKAGING FOR FAST MOVING CONSUMER GOODS, WHERE DECISIONS ARE MADE IN SECONDS AND CLARITY IS CRITICAL. STRUCTURAL RIGOUR, STRONG HIERARCHY, AND THE VISUAL CONFIDENCE TO CUT THROUGH A CROWDED SHELF.
Whether it's a single product or a full range, we build scalable systems that grow with the brand. Cohesive across SKUs, consistent across formats, and built to perform in the hands of a real consumer.
Launch
FROM CONCEPT TO SHELF, WE SEE THE WORK THROUGH. MOST STUDIOS HAND OVER FILES AND STEP BACK. WE DON'T. WE SUPPORT YOU THROUGH THE HARDEST PART, GETTING THE WORK OUT INTO THE WORLD.
Campaign, retail execution, and real world adaptation so the brand performs where it matters most. In market. In context. In the hands of your consumer.
SKUs finalised across FMCG, retail and better-for-you brands.
Continents. Australia, Europe and Asia.
Brands shaped, from local startups to global icons.
Years building brands that perform on shelf.
PACKAGING Awards
Vertex awards - Gold
(x2)
Vertex awards - Silver
(x2)
Better Future Australian awards
Melbourne Design Awards - Silver
The Partners
Selected Clients
Coles
Woolworths
Unilever
Yummy Karma
Liz & Betty
Tennis Australia
Sukin
Asahi Group