Brand and packaging for FMCG, from the first idea to the file that goes to print.
Services
We’re a senior studio of two. Most projects pull on more than one of the services below, and every one is built around the product, the shelf and the people who actually buy it.
What we do
01
Brand Identity
The visual language that makes your product feel inevitable on shelf and unmistakable everywhere else. Built to compete with bigger names without looking like them.
Naming
Logo
Type system
Colour
Photography direction
Guidelines
02
Packaging Design
Twenty years in, packaging is still the part we care about most. Single packs, full ranges and new launches, designed to perform on shelf, in the hand and on a phone screen.
Primary packs
Range architecture
New product launches
Redesigns
03
Strategy and Positioning
Good design without strategy is decoration. We work out what your brand stands for, who it’s really for and why anyone should care, so the design has something to push against.
Category review
Positioning
Brand architecture
Range strategy
04
Artwork and Print Production
Great packaging can still fail at the printer. We take every project to finished artwork ourselves, so the design you approved is the design that ships.
Dielines
Finished art
Mandatory labelling
Printer liaison
05
Art Direction and Campaign
Once the brand and pack are right, we bring them to life across photography, video, social and retail, from a full launch campaign to a single look book.
Photography direction
Launch campaigns
Social content
Retail assets
Ready for the big shelves
For founders heading into Woolworths, Coles, ALDI and the independents, we help with more than the pack.
01
A range that can grow
A range architecture that works at three SKUs and still works at thirty.
02
Retailer ready artwork
Design checked against retailer artwork requirements and mandatory labelling before it reaches the printer.
03
The buyer meeting
Presentation material that shows the buyer a brand worth ranging, not just a pack.
How we work
01
Brief
We start with the product, the category and the shelf it has to win on.
02
Strategy
We agree what the brand stands for before anything is designed.
03
Design
Creative routes, refinement, then a full system across every SKU.
04
Artwork
Print-ready files, printer liaison and the details that catch launches out.
Who we work with
Founders
Launching or scaling a food, drink, beauty or wellness brand, and getting ready for the big shelves.
Brand teams
Marketing teams at established FMCG companies who want senior people on the work, not a junior team behind an account manager.
Spanish brands
Food brands bringing their products to Australia, where our Barcelona roots meet years of Australian retail experience.
You work directly with Pedro Merida and Sabina van Koert, from the first conversation to the final file. Based in Austinmer on the NSW South Coast, working with brands across Sydney, the Illawarra, Australia and beyond.