Dove Active Recovery

This innovation project explored how Dove's care credentials could stretch into active recovery: body care for people who train hard and expect their products to keep up. We built a 3-in-1 range around a performance formula, with an Amino + Electro Complex and Bio-Protein Care at its core. The challenge was balance. Performance cues tend to be loud, technical and cold, while Dove's equity is warmth and care. We kept the white Dove canvas and the dove mark, then added a lilac accent and a simple plus device to signal recovery without falling into sports nutrition clichés. The system covers pump bottles, a larger body care bottle, a compact and outer cartons, with photography that moves between the gym and everyday routines. The range was developed as an innovation project for Unilever and did not go to market. The work shown here has been adapted to protect confidential details.