05
Bakery Hong Kong
Client
Client
Bakery Hong Kong
Bakery Hong Kong
Type
Type
Brand Identity
Brand Identity
,
,
Packaging
Packaging
Year
Year
2025
2025
About
About
A Hong Kong boutique bakery entering the packaged snack market. The brief: make it feel genuinely luxurious — artisan-craft luxurious, not just premium-priced. One typographic idea. The flavour name, repeated, oversized, running edge to edge. Bold enough to own a shelf. The finish did the rest — matte for restraint, foil for occasion. Two variants, one cohesive system built to scale.
A Hong Kong boutique bakery entering the packaged snack market. The brief: make it feel genuinely luxurious — artisan-craft luxurious, not just premium-priced. One typographic idea. The flavour name, repeated, oversized, running edge to edge. Bold enough to own a shelf. The finish did the rest — matte for restraint, foil for occasion. Two variants, one cohesive system built to scale.
Credits
Pedro Merida
Creative Director
Sabina van Koert
Creative Director
Quote
The packaging became the brand. Before anyone opens the box, they already understand what Mama Bakery is
Pedro Merida
Credits
Pedro Merida
Creative Director
Sabina van Koert
Creative Director
Quote
The packaging became the brand. Before anyone opens the box, they already understand what Mama Bakery is
Pedro Merida
