01
Zena Hair Care
Client
Client
Coles
Coles
Type
Type
Creation
Creation
,
,
Packaging
Packaging
Year
Year
2022
2022
About
About
The brief was straightforward and demanding in equal measure: create a supermarket hair care brand that women would actually want in their bathroom. Working with Coles and The Contenders, Sol Studio took Zena from naming strategy to production — developing the brand positioning, identity system, structural packaging design, and managing print through to shelf. The result was a nationally listed range that earned Gold at the Melbourne Design Awards 2022.
The brief was straightforward and demanding in equal measure: create a supermarket hair care brand that women would actually want in their bathroom. Working with Coles and The Contenders, Sol Studio took Zena from naming strategy to production — developing the brand positioning, identity system, structural packaging design, and managing print through to shelf. The result was a nationally listed range that earned Gold at the Melbourne Design Awards 2022.
Credits
Sabina van Koert
Creative Director
Pedro Merida
Creative Director
Quote
At Sol Studio, we were involved in every stage of the creative process — from structural design through to production. This hands-on approach allowed us to carefully guide each step and ensure the idea was brought to life just as it was imagined.
Credits
Sabina van Koert
Creative Director
Pedro Merida
Creative Director
Quote
At Sol Studio, we were involved in every stage of the creative process — from structural design through to production. This hands-on approach allowed us to carefully guide each step and ensure the idea was brought to life just as it was imagined.
