Zena Hair Care

Coles wanted a supermarket hair care brand that women would genuinely want in their bathroom, not one they would hide in the cupboard. Working with Coles and The Contenders, we took Zena from naming strategy through to production. We developed the positioning, the identity and the structural packaging, then managed print through to shelf. The bottle carries the idea: a soft, sculpted form with an angled split that gives each variant its own colour block, from Smooth in warm yellow to Volume in lilac and Repair in sage. Ingredient stories such as hemp seed, baobab and amaranth sit on pack in a calm, confident hierarchy that reads clearly at arm's length. The range launched nationally in Coles and earned Gold at the Melbourne Design Awards 2022.