Vibe Drinks

Asahi Group needed a non-alcoholic sparkling water brand that could hold its own in a crowded better-for-you fridge without looking like every other clean-label competitor. We built the full identity and packaging system. A bold vertical wordmark gives the range instant recognition from across the aisle, while each flavour gets its own character: Witty Lemon, Oblivious Orange and Berry Good, each with a small hand-drawn fruit with real personality. Generous white space keeps the cans fresh and premium, and a single accent colour per flavour makes navigation effortless. The result is a brand that feels modern and considered, simple to shop and distinctive on shelf. Vibe launched with a first small batch in Singapore.