03
Vibe Drinks
Client
Client
Asahi
Asahi
Type
Type
Brand Identity
Brand Identity
,
,
Packaging
Packaging
Year
Year
2025
2025
About
About
Asahi Group needed a non-alcoholic functional drink brand that could hold its own in a crowded better-for-you market — without looking like every other clean-label competitor. Sol Studio developed the full brand identity and packaging system for Vibe: a range built around a fresh, minimalist aesthetic with unexpected illustration and a vibrant colour palette. The result is a brand that feels modern and considered — uncomplicated by design, distinctive on shelf.
Asahi Group needed a non-alcoholic functional drink brand that could hold its own in a crowded better-for-you market — without looking like every other clean-label competitor. Sol Studio developed the full brand identity and packaging system for Vibe: a range built around a fresh, minimalist aesthetic with unexpected illustration and a vibrant colour palette. The result is a brand that feels modern and considered — uncomplicated by design, distinctive on shelf.
Quote
A non-alcoholic functional drink artfully crafted for the modern connoisseur. Vibe personifies a fresh and minimalistic aesthetic, ensuring an uncomplicated and straightforward experience. Modern, unexpected illustrations and a vibrant colour palette harmonise with generous splashes of white, perfectly attuned to contemporary lifestyles.
Pedro Merida
Credits
Pedro Merida
Creative Director
Sabina van Koert
Creative Director
Quote
A non-alcoholic functional drink artfully crafted for the modern connoisseur. Vibe personifies a fresh and minimalistic aesthetic, ensuring an uncomplicated and straightforward experience. Modern, unexpected illustrations and a vibrant colour palette harmonise with generous splashes of white, perfectly attuned to contemporary lifestyles.
Pedro Merida
