02
Plant Based YK
Client
Client
Yummy Karma
Yummy Karma
Type
Type
Food Packaging
Food Packaging
,
,
Food Packaging
Food Packaging
Year
Year
2026
2026
About
About
A concept range for Yummy Karma exploring what plant-based food looks like when it stops apologising for itself. No kale graphics, no green leaf badges, no earnest sustainability copy. Just confident, elegant packaging that happens to be entirely plant-based.The brief was to build a visual system for a vegan range that could live on a premium shelf without the usual category clichés — something disruptive enough to stand out and refined enough to stay.
A concept range for Yummy Karma exploring what plant-based food looks like when it stops apologising for itself. No kale graphics, no green leaf badges, no earnest sustainability copy. Just confident, elegant packaging that happens to be entirely plant-based. The brief was to build a visual system for a vegan range that could live on a premium shelf without the usual category clichés — something disruptive enough to stand out and refined enough to stay.
Credits
Sol Studio
Creative Direction
Sabina van Koert
Project Lead
Quote
Plant-based shouldn't mean predictable. This range was built to disrupt the category without abandoning elegance.
Pedro Merida
Credits
Sol Studio
Creative Direction
Sabina van Koert
Project Lead
Pedro Merida
Creative Director
Quote
Plant-based shouldn't mean predictable. This range was built to disrupt the category without abandoning elegance.
Pedro Merida
