05

Yummy Karma foods

Client

Client

Yummy Karma

Yummy Karma

Type

Type

Food Packaging

Food Packaging

,

,

Food Packaging

Food Packaging

Year

Year

2023

2023

About

About

A Sydney-based food company with an ambitious reach Woolworths shelves, Costco, petrol and convenience stores, airline galleys. Yummy Karma needed packaging that could work hard across every format, from frozen bites to handheld snacks to ready meals, without losing coherence as a brand. Three years of ongoing collaboration. Multiple ranges, multiple formats, one consistent visual language built to perform in the most demanding retail environments grab-and-go decisions, freezer doors, overhead lockers. A growing brand that keeps growing.

A Sydney-based food company with an ambitious reach — Woolworths shelves, Costco, petrol and convenience stores, airline galleys. Yummy Karma needed packaging that could work hard across every format, from frozen bites to handheld snacks to ready meals, without losing coherence as a brand. Three years of ongoing collaboration. Multiple ranges, multiple formats, one consistent visual language built to perform in the most demanding retail environments — grab-and-go decisions, freezer doors, overhead lockers. A growing brand that keeps growing.

Credits

Sol Studio

Creative Direction

Sabina van Koert

Project Lead

Quote

Designing for Yummy Karma means designing for the real world where the shelf is unforgiving and the customer has three seconds.

Pedro Merida

Credits

Sol Studio

Creative Direction

Sabina van Koert

Project Lead

Pedro Merida

Creative Director

Quote

Designing for Yummy Karma means designing for the real world — where the shelf is unforgiving and the customer has three seconds.

Pedro Merida