05
Yummy Karma foods


Client
Client
Yummy Karma
Yummy Karma
Type
Type
Food Packaging
Food Packaging
,
,
Food Packaging
Food Packaging
Year
Year
2023
2023
About
About
A Sydney-based food company with an ambitious reach — Woolworths shelves, Costco, petrol and convenience stores, airline galleys. Yummy Karma needed packaging that could work hard across every format, from frozen bites to handheld snacks to ready meals, without losing coherence as a brand. Three years of ongoing collaboration. Multiple ranges, multiple formats, one consistent visual language built to perform in the most demanding retail environments — grab-and-go decisions, freezer doors, overhead lockers. A growing brand that keeps growing.
A Sydney-based food company with an ambitious reach — Woolworths shelves, Costco, petrol and convenience stores, airline galleys. Yummy Karma needed packaging that could work hard across every format, from frozen bites to handheld snacks to ready meals, without losing coherence as a brand. Three years of ongoing collaboration. Multiple ranges, multiple formats, one consistent visual language built to perform in the most demanding retail environments — grab-and-go decisions, freezer doors, overhead lockers. A growing brand that keeps growing.






Credits
Sol Studio
Creative Direction
Sabina van Koert
Project Lead
Quote
Designing for Yummy Karma means designing for the real world — where the shelf is unforgiving and the customer has three seconds.
Pedro Merida
Credits
Sol Studio
Creative Direction
Sabina van Koert
Project Lead
Pedro Merida
Creative Director
Quote
Designing for Yummy Karma means designing for the real world — where the shelf is unforgiving and the customer has three seconds.
Pedro Merida
