06

Yuko

Embossed Yuko Taberna Japonesa logo on textured green paper
Embossed Yuko Taberna Japonesa logo on textured green paper

Client

Client

Yuko

Yuko

Type

Type

Brand Identity

Brand Identity

,

,

Interior Design

Interior Design

Year

Year

2025

2025

About

About

A Japanese taberna in Barcelona inspired by Wabi-Sabi, the beauty of imperfection and the passing of time. We created the brand and its world: a refined wordmark with long vowel marks, embossed on textured green stock, carried across business cards, menus, carry bags, totes, posters and the restaurant's app. Earthy, nature-led colour with restrained pops of brighter tones runs through the identity and the interior, so the experience feels calm, tactile and premium from the street to the table.

A Japanese taberna in Barcelona inspired by Wabi-Sabi, the beauty of imperfection and the passing of time. We created the brand and its world: a refined wordmark with long vowel marks, embossed on textured green stock, carried across business cards, menus, carry bags, totes, posters and the restaurant's app. Earthy, nature-led colour with restrained pops of brighter tones runs through the identity and the interior, so the experience feels calm, tactile and premium from the street to the table.

Diners at the counter of a Japanese restaurant with Yuko signage
Yuko Sushi House paper carry bags
Animated Yuko restaurant app
Yuko restaurant entrance at night and a Yuko tote bag
Yuko menu and tableware with salmon sushi and soy sauce on a teal cloth
Animated Yuko restaurant app
Yuko sushi poster on a weathered wall beside a chef

Quote

A refined sushi restaurant where branding and interiors embrace wasabi-toned restraint and tactile precision.

Pedro Merida

Credits

Sol Studio

Creative Direction

Pedro Merida

Branding and Naming

Sabina van Koert

Interior Design and Packaging

Quote

A refined sushi restaurant where branding and interiors embrace wasabi-toned restraint and tactile precision.

Pedro Merida